Burger King and Tru-Shake announce Premier League Sponsorships

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Jamaica Premier League, Restaurants Associates Limited,Burger King, Trade Winds Citrus, Tru Shake, Arlene Martin,

Photo: Lauren Mahfood and Arlene Martin show off the new protein shake from Trace Winds Citrus, Tru Shake. Trade Winds Citrus has come onboard as cub sponsors of the Jamaica Premier League. 




Professional Football Jamaica have secured their 7th and 8th club sponsors for the Jamaica Premier League.

Restaurants Associates Limited, through their Burger King brand, and Trade Wind Citrus, using their Tru-Shake brand, were announced as club sponsors at the Jamaica Pegasus on Tuesday.

This puts Professional Football Jamaica at 80% of it’s $100 million club sponsorship target, having announced Yummy Bakery, Jamaica Producers, Indies Pharma, Wisynco, JMMB and Mount Pleasant Academy as sponsors to date. Digicel are presenting sponsors.

Sabrena McDonald Radcliffe, Sales and Marketing Manager at Burger King, says this continues their long association with football: 

"Restaurants Associates Limited through our Burger King brand has been supporting football for many years at the high school and club levels. We’ve sponsored teams like Mount Pleasant and Dunbeholden in the Premier League and we were sponsors of schoolboy football for five years. Coming on board for the Jamaica Premier League is just a natural transition.”

Trade Winds Citrus' new protein shake brand, Tru Shake, is pleased to be associated with the 2021 season: 

“We all know football is the heart of Jamaican sports and we have developed the perfect product for athletes. Tru Shake is a highly nutritious product packed with 9 grams of protein and 30% calcium, which will allow the footballers to replenish their bodies and get the nutrients that they need. We are happy to be on board as a sponsor and we are ready to shake things up”,  said  Tru Shake Marketing Manager Lauren Mahfood.

Acting General Manager of Professional Football Jamaica, Arlene Martin expressed that the sponsorship target is squarely within reach, “We are still in talks with other prospects and look forward to securing, or maybe even exceeding our sponsorship target for the 2021 season, after which each club sponsor will be assigned to their respective clubs via a draw to be conducted later this month".